Jochen graduated in 2003 with a master’s degree in clinical psychology from the University of Ghent. Early in his sales career he discovered that he loves to write. This, combined with his passion for understanding what makes people tick, led him to investigate how social skills influence the sales process. He has written three books about his findings: ‘Het salesboek voor elk type verkoper’, ‘Me & Company’, ‘Mensen raken = klanten maken, differentieer je salesaanpak met RIO personality based selling’.
Since then he has founded two innovative companies: Blinc Sales Institute which provides training that helps sales professionals understand the role of personality, and more recently, traicie.
Jochen lives in Ghent, Belgium with his wife and two children.
Claude’s background in sales and business development fueled his interest in effective communication methods. His path first overlapped with Jochen when he was searching for a way to improve his sales training technique.
Being a true entrepreneur, Claude’s passion for boosting businesses led to the co-founding of two companies: Blinc Sales Institute and traicie.
Claude lives in Rumbeke, Belgium with his wife and two children.
David Van Canegem
David graduated in 2004 with a bachelor’s degree in informatics. His passion for IT and technology drove him to create Codevid, a software development and IT services company which specializes in providing solutions for life science and technology businesses. He also founded OmniTi BV.
David soon became a shareholder in traicie, and his company Codevid is the team behind traicie’s platform and website.
David has a son and lives in Aalst, Belgium.